Buy A Billboard
To become a billboard owner, you buy one that's already erected, place one on land you own or lease the right to erect a board from another landowner. Any of these approaches can provide you with a profitable stream of advertising income. If you pick the wrong location, though, you may find nobody's interested in paying you to put up advertising.
buy a billboard
Putting up a billboard yourself is a little trickier. Local governments have all kinds of restrictions and regulations on billboards. It may be easier to buy a billboard that's in compliance than set up a new one that meets all the rules.
The cost of putting up a billboard ranges from a couple thousand dollars to over a million. A small wooden billboard is the cheapest to erect. Bigger, more elaborate billboards are more expensive. The most expensive of all is an LED billboard. These are digital billboards that can change the ad display every few seconds.
I still remember the first time I visited San Francisco as an adult. Driving down the 101 and seeing every billboard feature a different startup. It made me feel like I was in the startup mecca. And I thought how cool it would be to one day have my startup on one of those billboards.
During my time at Lattice, I got the chance to realize this dream and run several outdoor campaigns. It was really fun and drove great results for the business. I had never bought a billboard before, so it was also a huge learning experience for me. This post shares some of the lessons I learned along the way.
Generally, you want to place billboards when your customers are just starting to think about the problem. For example, tax companies should put up billboards in Jan-March ahead of tax day (April 15), but it would be less effective for them to put up outdoor ads in July. For Lattice, we tended to place outdoor ads at the end of Q3/Q4 right before our busy season.
Another factor that might influence timing are other external events. The main example is a big customer conference where you know a bunch of your target audience will be in a specific town. For example, every year in SF, you see billboards targeting Dreamforce attendees.
Many marketers will work with an agency or third party website to place billboards. These groups will usually take a cut of the overall media buy. Instead of working with a third party, I worked directly with the billboard vendors.
Another option is to work with AdQuick, which is a new startup that aggregates inventory across all of the OOH vendors. AdQuick takes a small fee, but in return you get a robust platform that helps you manage the process from billboard selection to creative. The platform will definitely make your life easier and you also get access to media planners who can help setup your campaign.
The second best way to select outdoor advertising is to use Google Maps. Take the GPS coordinates that the vendors give you and add them to Google Maps. From there, use street view to get a sense of the billboard.
Have you ever been in your car, waiting in traffic, looking at a billboard, and thought: who owns that? Not the advertisement, but the existing billboard itself, the actual physical structure. Who owns billboards?
Owning a billboard can be profitable. Billboard advertising is in high demand and the ability to lease out your billboard space (assuming you find a desirable location) can provide you with a long-term, passive income. But, as with any investment, there are risks to consider. You may find your location is less desirable than you expected, you could face heavy competition, and other structures may be erected that obstruct your billboard.
After pondering on the pros and cons, if you still want to own a billboard, you may want to know which option would be best. Well, there is no right answer to that. There is no best option because it all depends on your needs at the moment of decision making. What you think would work for you may not agree with your budget. Remember how the costs vary depending on so many factors? There are also legal issues to consider. What if the land you own is not eligible for building billboards? What if it takes too much time for you to get a permit?
Hi my name is Chris estrada, I recently bought a comercial property right off the freeway on 1425 w center st, Orem Utah, and there is already a big metal billboard on my property that I like to leased or sell it, any idea of someone interested in? I can email you some pictures as well, if there is feel free to contact me anytime, (385)250-1581 thank you.
In states where marijuana has been legalized, many still ban billboard advertising for dispensaries or other related pot industries, or restrict it in certain locations. Check local restrictions if your business falls into this category.
In fact, billboards are owned by vendors. These companies rent the space to advertisers, either directly or through an agency. A handful of large vendors account for much of the billboard inventory across the country, including:
Do you have specific billboard location in your mind? Then you will need to figure out who owns it. Some have signs at the bottom that designate the owner, in which case you can contact them directly. But the majority do not. Agencies often know which billboards are owned by which companies since they have dealt with them before.
If you are not sure where to buy a billboard, you can talk to vendors about the available inventory, but you will need to do your own due diligence. Check out the location of the billboard and make sure you get something with good visibility. Often vendors will add these poorly located ones when you buy multiple boards.
If you are interested in getting your message on a digital billboard, your options will be more limited. There are a lot more traditional billboards than digital. However, if you have a very short window to advertise or you have digital media already in hand, then digital may be a preferable option.
Billboards are a fairly accessible form of advertising. You can buy directly from a vendor and get your ad up in a short period of time. Still, if you feel as though you may need a little extra assistance or advice, it never hurts to contact an expert. You can get in touch with DASH TWOto discuss your best billboard options.
Hey Rodolfo Queiroz, your article is really informative. Even though digital billboard posses a bit high initial cost, in the longer run its really cost effective. As you mentioned digital billboards creates a better exposure for the content with a better acceptance from audience by the bright and lager display screens. So from your shared insights I found that teaming up with the right outdoor billboard providers will help in installing digital billboards at the prime locations.
There aren't that many places that will rent or sell you billboard advertising. Outdoorbillboard.com is a good place to start if you're looking to buy a billboard. You can buy a billboard for between $650 and $2.4 million, then rent it out in six week increments. Prices vary by location.
Adding local language or paying tribute to a sports team can help make your billboard appeal to consumers in a certain location. (For example, Geico's billboards say 'Wicked Awesome Savings' in Boston), but it's hard to go much farther than that.
He says he saw the billboard on one of the most dilapidated roads in the suburbs with hardly any commuter traffic, and wondered if the people up in Maine, where the zoo is, had actually seen the location.
With all the ways to market a small business, billboards seem so-so to me but I'm curious what you think. Do you think billboards are a good idea? Have you ever had one? Any examples of smashingly creative ones?
The reason for this is simple; attempting to erect a billboard in a new and untested location requires you to apply for planning permission from the relevant local authority, and this remains a time-consuming and intricate process that offers no guarantee of success.
It can be even harder to secure planning permission to erect a roadside billboard, not least because the Highways Agency England is also required to consider any safety implications pertaining to a specific advert.
There are certain strict regulations in terms of the placement of roadside ads, as the Highways Agency must ensure that any published billboards are inherently safe and not overly distracting to drivers.
This is arguably the most convenient and effective way of becoming a billboard owner, particularly as agencies already boast established advertising networks that encompass a number of high-traffic sites.
In simple terms, this enables you to focus on the single most important element of your advertising campaign, as you look to appraise the value proposition provided by individual billboard sites and the number of people that they can help you to reach.
This is particularly important when including billboards as part of an integrated marketing campaign, as you look to minimise your spend where possible and avoid time-consuming negotiations or planning applications.
Vinyl billboard tarps are perfect for a variety of applications inlcuding hay tarps, roof covers, boat and vehicle covers, construction, weed barriers, rv skirting, dividers, slip'n'slides, agriculture, wood pile covers, vapor barriers, drop cloths, ground covers, and anything else that needs a water resistant covering!
We were the first to start repurposing billboard vinyl for use as high quality tarps, and we're still growing. Billboard vinyl tarps work so well because the 3-ply design is durable, tough and long-lasting with vinyl coating and UV protection on both sides. They are specifically designed to withstand harsh outdoor weather conditions. An advertisement is printed on one side, and the other side is either black or white.
Since our inception, Billboard Tarps has been committed to finding creative and eco-friendly ways to reuse billboard vinyl and other quality materials. By "up-cycling" this material, we have kept millions of pounds of material from heading straight to landfills. Through repurposing materials for alternative applications such as tarps, liners and floor covers, you can play a role in helping the environment and lowering your carbon footprint. 041b061a72